The people side of climate: Communicating to drive change
Despite the ardent attempts from academic institutions, NGOs, responsible businesses and individuals, communicating the adverse impacts of climate change have only marginally influenced some societal groups. Given that this global challenge requires buy-in from a diverse range of actors across all of society, we need to engage people from their perspective - not our own.
This webinar discusses techniques to engage, listen to, and work with people and organisations from across our global society. Listeners learn how to communicate climate change in ways that are inclusive and people-focused, appealing to common values and goals to unite us in a shared mission.
- Dr Adam Corner - Research Director, Climate Outreach
Dr Phillipa Coan - Business Psychologist and Behaviour Change Consultant
Relevant Guiding Principles:
- Pursue positive environmental impact
Relevant Core Competences:
- Influence and persuade
- Engage with stakeholders